The Standard
Los Angeles, CA 90069
Phone: (323) 650-9090
- Cross Street:
- North Sweetzer Avenue
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Editorial Review for The Standard – by Ginny Chien
The Scene
Andre Balazs, hotelier of Chateau Marmont fame, has turned a former retirement home into the grooviest place to crash on the Strip (Leonardo DiCaprio and Cameron Diaz are investors). Recognizing that cosmopolitan travelers don't always have wallets to match, Balazs keeps rates surprisingly cheap; rooms start at $99.
The Details
At once retro and cyberspacey, it's as if Carol Brady and Jane Jetson teamed up to design their dream hotel (think cobalt blue AstroTurf and upside-down signage). The reception-area DJ and "conversation pit"--a corner of the lobby that's carpeted from floor to ceiling in white shag and furnished with low-slung sectionals--make for a cool place to loiter. A mural of Joshua Tree National Park surrounds another lounge area. An almost-naked model-turned-performance artist lies in a glass display case behind the front desk, and swinging acrylic bubble chairs hang in the foyer.
Editorial content is independent of paid advertisers. Any expenses are paid for by Citysearch.
Insider Tips
Know Before You GoKeep in mind that rooms facing the Sunset Strip tend to get a little noisy on Friday and Saturday nights, thanks to the boulevard's hectic nightlife scene. But then most guests of The Standard are here to party anyway.
The ExtrasNon-hotel guests from all over the city drop in for an affordable cut at Rudy's. It's just like your corner barbershop, if your corner barbershop had customers like Matt Dillon and offered tattoos.
Look GoodOn the weekends, they require a 2-night minimum.
User Reviews for The Standard
08/10/2008 Posted by fairylights
Given all the hype, I was very let down by my stay at The Standard. The rooms were tiny, the beds uncomfortable, & the miniscule bathroom left a lot to be desired. I was promised a handicapped accessible room away from the road but when I arrived, a snafu placed me in a non-accessible room facing the very noisy Sunset Strip. I was also stunned to find that my room did not have it's own A/C system, & as an extremely hot-blooded person I was quite upset. The staff explained that during the autumn, the nights are cool & suggested I open a window. I did, but the noise became unbearable & it came down to a choice between being too hot or putting up with the noise. Even though I was exhausted, I finally went out & bought a fan so I could close the window & get some sleep. The lobby/bar area is nice enough & I liked the space-age theme (they have round, plastic hanging chairs you can sit & swing in) & the mood lighting is a nice touch. The drinks are fairly priced, but something about the place seems like they are trying too hard to be cool. In my experience, when you're too cool you quickly become passe. As for celeb-sightings, I've seen more celebrities at The Beverly Hills Hotel and Chateau Marmont than here. Perhaps the glitterati realizes what I do: that the "'latest hot-spot" usually becomes the latest "not-stop". All you're likely to find here are C-Listers & wannabes trying to look cool. Oh & by C-List I mean people Heidi Montag and Spencer Pratt wouldn't hang out with. Think about that. If what you're looking for is a too-trendy, boutique hotel with lots of loud drunk partying then this is the place for you. If not, then do yourself a favor & head over to Chateau Marmont. It's on the Strip, so the partier in you can find all the fun you want, but it's also much nicer, much classier, & a lot more relaxing. I don't know about anyone else, but as much as I want my hotel to be fun, I also want it to be restful. And that is not something the Standard can offer.
Pros: Low price rooms, 24 hour restaurant, Valet Parking, Popular Bar on property
Cons: No in-room A/C controls, tiny bathrooms (except in the suites), noisy, unpleasant staff
05/12/2008 Posted by dotcom150
The atmosphere of The Standard is top notch and my favorite part was the incredibly comfortable king bed in the Sunset room. On top of that, I got a deal for $199 at their website.
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